Levi's Re-Brand
The objective of this project was to re-brand an already existing & well known company. I choose to re-brand Levi's Denim, recognizing jeans as more modern and professional and straying away from their factory days of creation. I created a new line targeted at young professionals entering the business world. I named the collection 718, which is the area code for New York City, one of the fashion capitals of the world.